Aleksei Grigorenko
«Creativity and innovation in every detail»
Aleksei Grigorenko - certified expert in the design and installation of car audio systems, author of unique developments for car customization.
Winner of many international awards, honorary referee of European car audio competitions and founder of the Pride Car Audio brand.
Winner of many international awards, honorary referee of European car audio competitions and founder of the Pride Car Audio brand.
«Each project is like a living organism. All components should be balanced and complement each other, and not suppress each other»
I dedicated more than ten years of my life to car audio. During this time, I have achieved recognition on the international stage, and my work inspires many car enthusiasts and professionals.
Let me tell you my story!
Let me tell you my story!
My story
2011
Creation of a car audio and tuning studio, Jukebox Studio, in St. Petersburg, Russia.
And its active development and promotion.
2013
Active participation in the formation
of the Pride Car Audio brand and its development in a high position in the company.
2015
Opening a second business - online car audio store Sabov.Net. Official distributor
in St. Petersburg, Russia, of brands such
as Pride Car Audio, STP, Aria Audio, DST.
in St. Petersburg, Russia, of brands such
as Pride Car Audio, STP, Aria Audio, DST.
2017
Opening of a distribution center for the sale of Pride Car Audio, Comfort Mat, STP brands in Estonia, Tallinn.
2022
Opening of a distribution center in the USA, Florida, for the sale of the car audio brand
Pride Car Audio.
2022 - to date
Development of the company in the US market and work on a personal brand.
14
YEARS OF WORK AND EXPERIENCE
500
IMPLEMENTED PROJECTS
50
AWARDS IN THIS FIELD
My achievements
The beginning of my career
In 2010, I presented my tuned car for the first time at an exhibition in St. Petersburg.
This event became the starting point for my further success. My original developments immediately attracted the attention of the European car audio community.
This event became the starting point for my further success. My original developments immediately attracted the attention of the European car audio community.
Conquering the US market
In 2023, I made my debut in the USA at the “Shiesty Summer” competition. Track and car show" and "Heat Wave Show" in Texas.
My developments attracted the attention of American specialists, which was the beginning of my success in North America. Shortly thereafter, I moved to Orlando, Florida, where I continued my professional career.
My developments attracted the attention of American specialists, which was the beginning of my success in North America. Shortly thereafter, I moved to Orlando, Florida, where I continued my professional career.
Creation of Pride Car Audio
In 2013, I was at the origins and actively participated in the creation of the Pride Car Audio brand. This company quickly took a leading position in the Eurasian market, producing subwoofers, speakers and amplifiers for cars of all types.
Thanks to a well-developed dealer network, we began to successfully develop the American market, which became a significant achievement for our company.
Thanks to a well-developed dealer network, we began to successfully develop the American market, which became a significant achievement for our company.
Unique developments
I have more than 500 successfully completed projects for the development and installation of car audio. One of the most outstanding projects was a car audio system worth $200,000, which was recognized as the winner at a specialized exhibition in Germany in 2019.
This development confirmed my high level of skill and ability to create unique audio systems.
This development confirmed my high level of skill and ability to create unique audio systems.
International recognition
My professionalism and original developments have long been recognized in the international arena.
I am a welcome participant and judge in prestigious car audio competitions such as EMMA, db Drag Racing and others.
My projects invariably take prizes and receive high marks from the jury.
I am a welcome participant and judge in prestigious car audio competitions such as EMMA, db Drag Racing and others.
My projects invariably take prizes and receive high marks from the jury.
Future plans
Today I plan to open a company for the partial assembly of audio systems and a specialized service center in the USA. I am also considering the possibility of creating an educational center where practical training will be organized for beginners and advanced training courses for existing specialists.
I am ready to share my experience and knowledge in an effort to develop the car audio industry and maintain a high level of professionalism.
I am ready to share my experience and knowledge in an effort to develop the car audio industry and maintain a high level of professionalism.
My name is associated with quality, innovation and professionalism in the world of car audio. My unique approach to each project, deep knowledge of the industry and unmatched skill make me one of the leading experts in the field.
For me, car audio is not just a job, but a real art, which I am happy to demonstrate and develop further.
For me, car audio is not just a job, but a real art, which I am happy to demonstrate and develop further.
«Combining innovative technical potential with a creative approach».
Media about me
Learn more about my experience and career
development process from the articles
development process from the articles
My articles
My scientific works and articles about car audio are waiting for you in this section
«Be the First, Be Loud” is the slogan of Pride Car Audio—a well-known brand specializing in subwoofers, speakers, and car amplifiers».
Car audio is a complex and crucial aspect of car tuning. “It’s a mistake to think it’s just about blasting sound into the streets. Rather, it’s about precision and clarity of sound, which directly depend on selecting the right components, proper installation, and subsequent tuning,” says Aleksei Grigorenko.
Media about me
OCTOBER 4, 2024
More Than Music: How Car Audio Impacts Safety, Comfort, and Experience
Imagine speeding down the highway with music blasting in your car. The wind rushes against your face, ruffling your hair, and the deep, crisp sound doesn’t just surround you—it resonates throughout your entire body. Even driving through the city feels better with a quality soundtrack...
OCTOBER 15, 2024
Music in Motion: The Evolution of Car Audio Through the Eyes of an Expert
There was a time when drivers and passengers had only a crackling radio on a single frequency for entertainment. Today, car audio systems are sophisticated multimedia setups capable of integrating with all kinds of music content platforms. These systems deliver truly stunning sound quality with customizable volume, tonal balance, and rich bass...
NOVEMBER 19, 2024
Beyond Bass: How a Subwoofer Enhances Clarity
and Depth in Car Audio
and Depth in Car Audio
Car audio is far more than a simple background for your drives. Studies have shown that the quality of your sound system can significantly influence your driving style, making it essential to ensure that the music in your vehicle delivers a full, dynamic sound that captures every detail of your favorite tracks. The subwoofer is a key component in creating this rich soundscape. To learn more, we spoke with Aleksei Grigorenko, a recognized authority on in-car audio...
DECEMBER 28, 2024
Bass Wars and Beyond: The World of Competitive
Car Audio
Car Audio
It’s hard to find someone who hasn’t heard a car from several blocks away at least once in their life. Skeptics call such car audio ridiculous, but music lovers and industry professionals see it as a phenomenon that combines a passion for music with the art of car tuning...
JANUARY 10, 2025
Pride and Performance: Aleksei Grigorenko’s Journey in Car Audio Excellence
Be the First, Be Loud” is the slogan of Pride Car Audio—a well-known brand specializing in subwoofers, speakers, and car amplifiers. At the foundation of its creation in 2013 stood the hero of our story, Aleksei Grigorenko, who holds a Master’s degree in Management...
My articles
My scientific works and articles about car audio are waiting
for you in this section
for you in this section
The Impact of Vibration Damping on the Sound Quality of Automotive Audio System
The article examines the impact of vibration damping on the acoustic properties of automotive audio systems, which is a critical task for car audio developers and automotive acoustics specialists. The objective of the study is to determine the effect of various vibration-damping materials on the acoustic perception of sound within a vehicle...
Problems of Subwoofer Installation in Vehicles with Limited Space
This article addresses the challenges associated with subwoofer installation in vehicles with limited interior space, a pressing issue in car audio systems. Modern vehicles, especially compact models, often feature constrained dimensions, complicating the selection and installation of acoustic equipment...
